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Evolutionary Psychology in Marketing
Authors: Jing Han Chan, Isaiah Gong, Vivian Liu, & Nikhil Yash Narra Mentor: Dr. Gerard Dericks (PhD, London School of Economics). Dr. Dericks is currently director of the Center for Entrepreneurship and Economic Education at Hawaii Pacific University. Abstract Purpose  – This review explores the intersection of evolutionary psychology and consumer behavior, emphasizing how deep-rooted evolutionary needs shape purchasing decisions. By investigating these underlying motivatio
Sep 26


Tariffs and Economic Welfare
Authors: Yusuf Khan & Purvi Reddy Mentor: Dr. Gerard Dericks (PhD, London School of Economics). Dr. Dericks is currently director of the Center for Entrepreneurship and Economic Education at Hawaii Pacific University. Abstract Tariffs remain one of the most controversial instruments of economic policy, with debate centering on whether they foster or hinder economic growth. Although global tariff rates have generally declined over the past half century in line with the domina
Sep 1


A Dyadic Regional Review of Cross-Cultural Negotiation
Authors: Ritvika Bal & Sagar Raghavan Mentor: Dr. Gerard Dericks (PhD, London School of Economics). Dr. Dericks is currently director of the Center for Entrepreneurship and Economic Education at Hawaii Pacific University. Abstract This paper provides a comprehensive review of cross-cultural negotiation dynamics between North America and various global regions, including South America, Europe, Asia, and the Middle East. By analyzing key components such as negotiation tactics,
Oct 1, 2024


The Measurement of Investment Risk
Authors: Matthew Kim & Angelina Zhou Mentor: Dr. Gerard Dericks (PhD, London School of Economics). Dr. Dericks is currently the director of the Center for Entrepreneurship and Economic Education at Hawaii Pacific University. Abstract Asset price volatility has long been established as the leading measure of investment risk, yet has been the subject of continuing criticism due to its internal inconsistencies and historical instances of risk management failure. These shortco
Sep 23, 2024
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